Specific, not superlative
Name the client, the standard, the year. If a claim can’t be backed, it goes.
Say: Building healthcare software since 2016.
Not: Industry-leading healthcare AI.
Logo
The lockup is the default: the elephant mark beside our name. Use the mark alone wherever a square fits better. Both come in exactly three colors.
Clear space is half the logo’s height on every side: a mark at half size fits the gap.
Smallest: lockup 24px tall, mark 16px.
Colors
Click one to copy its hex.
Files
SVG for design tools and print, PNG for everything else. Each is shown on the background it was made for.
Using it
Do
- Use the coral logo on light backgrounds, and the white one on dark backgrounds and photos.
- Use the mark alone where a square fits better: avatars, app icons, favicons.
- Keep clear space of half the logo’s height on every side.
- Below 24px tall, switch from the lockup to the mark.
Don’t: Stretch or squash it
Don’t: Recolor it
Don’t: Tilt it or add effects
Don’t: Set it on a busy photo
Naming
Always
Zowork
Never
- ZoWork
- Zo Work
- ZOWORK
- Zo-work
- One word, one capital
- Zowork, at the start of a sentence or in the middle of one.
- Capitals live in the logo
- The wordmark is drawn in capitals. Typing ZOWORK doesn’t recreate it; it shouts.
- Lowercase in addresses
- zowork.com and our email addresses. Nowhere else.
Press
Writing about Zowork, or listing us as a partner? Take what you need. The words here are assembled from the same facts the rest of the site states, so they’re safe to paste as they are.
About Zowork
Three lengths, ready to paste.
In one line
Zowork builds the AI systems healthcare runs on.
Short · 31 words
Zowork is a healthcare and behavioral health AI and product engineering company. For a decade, since 2016, the team has been building clinical-grade AI: virtual scribes, conversation capture, and workflow infrastructure.
Long · 60 words
Zowork is a healthcare and behavioral health AI and product engineering company. For a decade, since 2016, the team has been building clinical-grade AI: virtual scribes, conversation capture, and workflow infrastructure. Long-running clients include Netsmart, eVisit, The Change Companies and Remarkable Health. The company works from four offices across three countries: Bangalore, Ahmedabad, Yokohama and Wilmington. Learn more at zowork.com.
At a glance
- Founded
- 2016
- What we do
- Healthcare and behavioral health AI and product engineering
- Offices
- Bangalore, India · Ahmedabad, India · Yokohama, Japan · Wilmington, USA
- Website
- zowork.com
- linkedin.com/company/zowork
- Press contact
- hello@zowork.com
Photography
Our offices, as they are. For editorial coverage of Zowork. Please credit “Zowork”.
Press enquiries
Writing about Zowork? Our team replies, usually inside a business day.
Voice
We write like an engineer who has shipped clinical software since 2016: calm, exact, and unimpressed by hype. Five rules keep it that way, on the site, in a deck and in a reply.
Name the shortcut, then the work
Say what a lesser team would do, then what we do instead.
Say: PHI handling designed into the architecture from day one, not retrofitted after the demo.
Not: Secure, enterprise-grade and compliant.
Two beats, one breath
A headline is a setup and a payoff, read in a single pass.
Say: Our team replies. Usually inside a business day.
Not: Revolutionizing healthcare with cutting-edge AI.
Plain and human
Contractions, plain verbs, and short sentences a busy CTO reads once.
Say: Book consultation
Not: Request a demo today!
Careful with clinical claims
AI assists and clinicians decide. Nothing implies an AI is licensed or makes a diagnosis.
Say: AI-assisted, clinician-reviewed.
Not: AI therapy.
On the page
- Headlines in sentence case
- The AI systems healthcare runs on
- Labels in mono capitals
- Brand · Press kit
- A middle dot between facts
- BLR · AMD · YOK · WIL
- No exclamation marks
- Calm reads as confident.
Foundations
The values this site is built from, read from the same tokens. A value that isn’t here is one we haven’t agreed on yet.
Color
Click any swatch to copy its hex. Contrast is measured on the canvas; every text color clears WCAG AA.
Canvas
One dark canvas. Depth comes from raised and sunken surfaces, never from a light mode.
Ink
Three steps of text. Anything under 14px uses Ink 2 or brighter.
Accent
Cyan is the one accent: the action, the focus ring, the thing to look at. Keep it under a tenth of any view.
Supporting
Variety for a set of cards or figures, one at a time. None of them is a second brand color.
Status
State only, never decoration, and always with a word beside it.
Logo
Two corals, on purpose. Logo coral belongs to the mark and lends itself to nothing else; Coral 400 is the interface’s.
Type
Geist throughout: Sans for headlines and text, Mono for labels and figures. Both are free under the SIL Open Font License.
Geist SansHeadlines and text
Geist MonoLabels, codes and figures
Display
Sans 500 · 34–56px · −0.028em
The AI systems healthcare runs on.
Title
Sans 500 · 20–24px
A decade in healthcare and behavioral health
Body
Sans 400 · 15–17px · Ink 2
Zowork is a healthcare and behavioral health AI and product engineering company. For a decade, since 2016, the team has been building clinical-grade AI: virtual scribes, conversation capture, and workflow infrastructure.
Label
Mono · 11px · +0.12em · capitals
Building healthcare software since 2016
Figures
Mono · tabular
2016 → 2026 · BLR · AMD · YOK · WIL
Shape
Fully round for anything you press, softly round for anything that holds content. Nothing in between.
Controls
8px · fields, code
Cards
16px · card-soft
Panels
20px · card-soft-lg
Actions
Pill · buttons, chips
Depth
Shadows, not borders. Elevation is a soft shadow with a hairline of light along the top edge; borders stay a whisper.
Resting
shadow-soft
Raised
shadow-soft-lg
Hover me
Lifts 2px · 280ms
Motion
Felt more than seen. One curve for nearly everything, four durations, and a still version of every animation for anyone who asks for reduced motion.
ease-emph
linear
Same distance, same 700ms.
- 200ms
- Fast · Taps
- 300ms
- Default · Hovers, buttons
- 500ms
- Slow · Images
- 700ms
- Reveal · Entrances
Motifs
The handful of moves that make a page read as ours before the logo appears.
- Book consultation
Night canvas, one accent
A dark page, plenty of room, and one cyan thing to press.
Our team replies. Usually inside a business day.
Two-beat headlines
The setup in ink, the payoff in a quieter fade.
- Since 2016BLR · AMD · YOK · WILFHIR R4 · HL7 v2 · CCD/CDA
Mono labels
Small capitals in Geist Mono, facts split by a middle dot.
Light from the horizon
Atmosphere rises from below the page, and stays soft.
Line icons
Lucide at a 1.5 stroke, in ink. Color only when it means something.
The elephant
Our mark, alone, wherever a square needs one.
Components
The site’s own components, live. Hover them, tab through them, press them.
Buttons
One primary action per view. Labels say what happens, in sentence case: “Book consultation”, never “Get started”.
Sizes: small, default and large.
Labels and status
A status always comes with a word. Color alone never carries the meaning.
Case studyLiveIn reviewPausedFHIR R4
Fields
48px tall, a mono label above. Cyan on focus; coral when something’s wrong, with the reason in words.
Add the rest of your email address.
Cards
Content floats on a shadow and lifts when it leads somewhere.
14 weeks
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Requirements traceability, with agentic QA
Traceability went from 40% to 100%, and audit evidence collection from about three weeks to two days, with the QA team reviewing what the agent drafted.
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